The Philadelphia 76ers have already doubled their season-ticket sales from last season and are using a piece of the court that Wilt Chamberlain played on when he scored 100 points in a win over the New York Knicks 50 years ago in order to encourage more people to come to games, according to a report from Darren Rovell of ESPN.com:
To trigger a response, the Sixers are offering a piece of the floor on which Wilt Chamberlain scored 100 points (the team bought it last year for an undisclosed price and gave it out last year as part of a giveaway). To get that piece, a fan has to make sure his or her information is updated on the special website, answer a few questions and, of course, buy at least one ticket to a game to pick it up.
Rovell also reported that sales of 10-game packages have quadrupled over the past year. This offseason, the team traded its franchise player Andre Iguodala in order to bring Andrew Bynum east from Los Angeles. Bynum is set to become a free agent in July 2013 but has already hinted that he’d like to make Philadelphia his home for the long-term.