Posted January 28, 2014

Report: Marshawn Lynch signs Skittles endorsement deal

NFL
Seahawks receiver Golden Tate catches a Skittles in his mouth after a Marshawn Lynch touchdown. (Ronald Martinez/Getty Images)

Golden Tate catches the candy in his mouth after a Marshawn Lynch touchdown. (Ronald Martinez/Getty)

Marshawn Lynch’s much publicized consumption of Skittles candies has reportedly landed the Seattle Seahawks running back a Super Bowl Week endorsement deal.

ESPN’s Darren Rovell reports Skittles manufacturer Mars will announce a deal that will pay Lynch an undisclosed endorsement fee and include a $10,000 donation to his Fam First Foundation every time he scores a touchdown in Sunday’s Super Bowl. Skittles reportedly also will auction off a Skittles-covered football helmet and football and a Skittles-covered megaphone to honor Seattle’s 12th man.

From ESPN:

Striking a deal with Lynch still could turn into a bargain for the brand. Last week, media monitoring company Kantar Media told Ad Age that Lynch’s presence in the Super Bowl could be worth as much as $5 million to Skittles.

Lynch’s Skittles connection began when he was a kid. His mother gave him the rainbow colored candies as “power pellets” to help boost his performance and as a reward after touchdowns.

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Some Seattle-area supermarkets have reported running out of the candy on home game weekend as Seahawks fans purchased bags to throw “rainbow showers” on Lynch every time he scores a touchdown.


6 comments
BabetteGOhawks
BabetteGOhawks

At the NFC championship game I was pelted by Skittles a few times after big Beast Mode plays. IT WAS AWESOME! I hope the MARS corp. releases this special Seattle mix in this area. They would sell out, everywhere. 

Richard--Ramirez
Richard--Ramirez

Sure is one ugly human being, just looks like he has the IQ of a circus peanut.

x72
x72

@BabetteGOhawks Sounds flamboyant. But you're a Seahawks fan so you would enjoy that, Seahawks motto is the more flamboyant the better. Hit the gym you skinny punk.

BabetteGOhawks
BabetteGOhawks

In addition, the south end zone had to be cleared of skittles before we could kick off to the 49ers. 12's ROCK!!!!