Notre Dame’s Under Armour deal reportedly largest in college sports
Notre Dame’s predicted shift from adidas to Under Armour was first reported weeks ago, but the terms were not yet known. On Tuesday, Notre Dame athletic director Jack Swarbrick announced that the 10-year gear-and-apparel contract qualifies as the most lucrative in college sports.
ESPN’s Darren Rovell later reported on Twitter that the deal is worth about $90 million.
Swarbrick said Notre Dame has the option to take some of its payments in Under Armour stock.
From the South Bend Tribune:
“We couldn’t be more excited about this opportunity,” Notre Dame athletic director Jack Swarbrick said at a press conference held at the Guglielmino Athletics Complex. “By any measure, it is the largest deal of its kind in the history of collegiate athletics.”
Notre Dame began its previous partnership with adidas in 1997. Under Armour also outfits Maryland, Northwestern, Auburn, South Carolina and Boston College, among other schools.
Under Armour’s 10-year deal w/Notre Dame is worth about $90 million. Could be worth more (or less) depending on stock price
— darren rovell (@darrenrovell) January 21, 2014