Emory University study: Seahawks’ Richard Sherman received as many positive tweets as negative
While Seattle Seahawks cornerback Richard Sherman was getting his fair share of criticism for his interview with Erin Andrews following the NFC Championship on social media, Sherman seems to be getting some positive feedback as well.
According to an Emory Sports Marketing Analytics study, there were as many positive tweets mentioning Sherman as there were negative tweets.
The study collected tweets in a ten-hour period following Seattle’s 23-17 victory over the San Francisco 49ers.
The study selected any tweet that had the following: “Seattle”, “Seahawks”, or “Sherman”. Then those selected tweets were coded as having “positive”, “negative”, or “neutral” sentiment.
Sherman had a 1:1 positive to negative ratio, according to the study.