Posted December 18, 2013

Forbes: Texas most valuable college football program

NCAAF
After 16 years, Longhorns coach Mack Brown will resign after the Alamo Bowl game. (Stacy Revere/Getty Images)

After 16 years, Longhorns coach Mack Brown will resign after the Alamo Bowl game. (Stacy Revere/Getty Images)

Forbes has ranked the Texas Longhorns as the nation’s most valuable football program for the fifth consecutive year. Using revenues and expenses from the 2012-2013 season, Forbes valued the Texas program at $139 million — up from last year’s $109 million valuation.

The Longhorns ranked ahead of No. 2  Notre Dame ($117 million), Alabama ($110 million), LSU ($105 million), Michigan ($104 million), Florida ($94 million), Oklahoma ($94 million), Georgia ($91 million), Ohio State ($83 million) and Nebraska ($80 million).

The BCS Championship game will feature Auburn (No. 11) against a Florida State team that doesn’t rank among Forbes’ top 20 this year. No ACC team was valued among the top 20 schools.

Forbes’ methods for rating football program values include:

To determine college football’s most valuable teams, we consider each team’s value to its athletic department, its university’s academic endeavors, its conference and its school’s local economy. Athletic value consists of football profit that is directed toward supporting non-revenue sports, like softball or gymnastics, while a team’s value to academics consists of money that supports football scholarships or other non-athletic programming, like faculty support, non-athletic scholarships or a library fund. Conference value consists of revenue generated for other conference teams by participating in a bowl game, and a team’s value to its local community consists of the direct spending injected by fans visiting the area on days of the team’s home games.

Our financial data is for the 2012-13 season, and we utilize team revenues and expenses as reported to the Department of Education. We also standardize those financial figures to account for differences in each school’s accounting practices.


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