Posted October 18, 2013

Mark Cuban says the Heat as ‘bad guys’ is good for business

NBA
The Miami Heat's villian role makes the NBA more exciting, according to Mark Cuban.

Mark Cuban says the ‘bad guy’ personae of the Heat is good for the NBA. (Bloomberg)

Dallas Mavericks owner Mark Cuban says that the strong reactions the Heat get from fans helps make the NBA more popular, according to ProBasketballTalk.

Cuban told Jeff Caplan of NBA.com that the league does better when fans have a team to focus on, whether they love them or hate them:

“That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when [Dallas] beat them [in the 2011 Finals], I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”

Mahoney: Nets’ Kevin Garnett responds to criticism: ‘Tell LeBron to worry about Miami’

The Mavs owner also said that the Heat’s confidence not only helps them as a team, but also increases other team’s drive to defeat them.


11 comments
ElvisHitler
ElvisHitler

says the weasel dwarf midget insider trader

bean
bean

Makes sense to me.


I think a big part of it is the belief that there isn't real animosity between teams and players anymore. In the "AAU era" as it has been called, there is the perception that all of the players are "buddy buddy" after the game. Having a team that generates actual controversy and in some way deviates from that is good for business. Even though LBJ, Wade and Bosh are not dirty players (although I don't care for how much Wade complains to officials, despite arguably being gift-wrapped the NBA Finals MVP in 2006 directly because of favorable officiating), the way the team came together angered people and it has made for a more intriguing product. It is good for business that Pierce, KG, Rondo and the Bulls don't "get along" with the Heat.


And what Cubes said about the 2011 Finals is absolutely true. Dallas was "America's Team" for those 6 games. There was a "Cavs for Mavs" Twitter trend. It was exciting television. Exciting to see Dirk get over the hump and cement himself as an all-time great and exciting to see an attempt at a "pre-meditated" dynasty for the Heat falter.

RichardCarter
RichardCarter

Cuban's comments are stupid and will not gain any traction, primarily because James, Wade and Bosch are some of the classiest men in professional sports. 

KeysSteven
KeysSteven

Where in this snippet does Cuban say "bad guys?"  They're two-time, defending champs, of course they're the team to "beat."  What's new?

The animosity many felt towards the Heat in '10 for how they manufactured, then promoted their line-up, has given way to a general acceptance of their dominance and even a certain respect.  Top dogs, sure, "bad guys," hardly.


dt
dt

If the amount of money certain players brought in to the NBA is inflation adjusted, it's pretty safe to say Michael Jordan is king.  And it'd be hard to meet people who will flat out say "I hate Michael Jordan", unless you're talking to a fan of the team he's playing that day.  The point is, while being hated may bring more attention to a game that's honestly been blah down for the past 15 years or so, being loved is so much more powerful.  That's why the best players today are constantly being compared to MJ, even tho MJ in my opinion is NOT the best player of all time.  He IS one of the most loved.  

leehwgoc
leehwgoc

Whatever people want to believe in the grip of their envy, these 'Heatles' are a long way from being similar, for example, to the Pistons of the late 80s - early 90s.  They're not *really* a true villain-team by any traditional measure.  Their only crime is being dominant thanks to a stacked free-agent line-up, and because the Miami Heat isn't one of the NBA's designated 'royalty' franchises (e.g. Lakers, Celtics), that irrationally annoys some people because according to the traditional NBA narrative that isn't supposed to happen on a lowly expansion franchise that's only been around since 1988.

KeithKoloff
KeithKoloff

Cuban needs to sit down and shut up. Were the Mavericks bad guys when they won?  He is a clown. The people who cheered also wanted to secede in 2012. No one is fooled by his coded words. Slimy devil

LazareJeanBernardHatzakorzian
LazareJeanBernardHatzakorzian

@RichardCarter Wade is finished due to his knees, Bosh is inconsistent, and that leaves theM THEIR "one man show" Lebron. Ogden's knee blew up again and what can you expect from Beasley? The Heat organization is "classy" but not their players.

eddie767
eddie767

@KeysSteven So true,b/c everybody wants their team to have a "Big Three". So in all the hate some real lessons were learned.

MrK_
MrK_

And the award for making absolutely no sense goes to...

What does the factually incorrect health of Heat players have to do with whether they're a classy organization or not?