Promoters: Mayweather-Alvarez fight sets pay-per-view record
The Floyd Mayweather-Saul “Canelo” Alvarez junior middleweight unification fight set a pay-per-view revenue record, according to Showtime.
Saturday’s fight, won by Mayweather, has already grossed nearly $150 million in U.S. pay-per-view revenue, surpassing the previous record of $136 million generated by the Oscar De La Hoya-Mayweather fight in 2007.
According to Showtime, preliminary reports from distributors project 2.2 million buys, which could challenge the 2.48 million buys of the De La Hoya-Mayweather bout.
“My calculator is steaming,” said fight promoter Richard Schaefer, the chief executive of Golden Boy Promotions. “While the numbers are still coming in, I am confident in saying this will be the highest-grossing pay-per-view of all time, millions more than the record.”
The bout reportedly brought in a record $20 million live gate, with $2.6 million in closed-circuit sales in Las Vegas.
The fight with Alvarez was scheduled to be the second bout of Mayweather’s megadeal with Showtime/CBS. The 30-month deal was reported to be for up to six fights and worth in the $200 million neighborhood.