Posted August 19, 2013

Report: Maria Sharapova planning name change to promote candy company

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Maria Sharapova is looking for a "quickie" name change to promote her candy company. (Ronald Martinez/Getty Images)

Maria Sharapova is looking for a “quickie” name change to promote her candy company. (Ronald Martinez/Getty Images)

Tennis star Maria Sharapova will attempt to change her last name to “Sugarpova” to promote a candy company by that name, according to reports in CBS Sports and The (London) Times. Sharapova only wants to enact the name change for the duration of the U.S. Open.

According to the reports, Sharapova has approached the Florida Supreme Court about a “quickie” name change. After the two-week U.S. Open tournament, she would change her last name back to Sharapova.

The 26-year-old Russian star was named by Forbes as the world’s top-earning female athlete. She advanced to the semifinals in the Australian Open and the finals of the French Open in 2013, but she bowed out in the second round at Wimbledon.

Sharapova made headlines last week when she reportedly fired coach Jimmy Connors after just one match.


15 comments
bambam824
bambam824

I'd buy a "Maria-Share-A-Popsicle" candy.

C-TownC
C-TownC

If her game doesn't improve, Maria's name will be "One-n-Done".

cpratt
cpratt

So if she wins the US Open (haha) will the trophy have be inscribed with Maria Sugarpova? Is that really what she wants her legacy and contribution to the sport to be?

r.currier3
r.currier3

The real fraud is the assumed and supposed seriousness-reverence to the sport that SI, ESPN, the T-Channel commentators show to the sport, the stars, the coaches, all celebrities, all marketing themselves commercially 24-7 and they the commentators-writers-bloggers dare rebuke fans for questioning their favorite player's antics on-court, their personalities off-court, their body types, attributes and lack their-off in the case of Sharapova, etc.  This is little more than show-business.  I'd suggest Sharapova prioritize the boob-job and derriere lift she is in need of to market her celebrity more effectively.  Maybe also drop the phony screams on the court also.

DarrellStanaford
DarrellStanaford

Don't do it Marina! You're a professional player & classy star - such a name change would be turning yourself into a cheap joke. 

Marchoir
Marchoir

Let's take a look at some names in sports...World B. Free, Metta World Peace, He Hate Me, OchoCinco immediately come to mind as legal name changes, and let's not forget changing Eldrick Tont to Tiger. Non legal monikers include RG3, D12, D-Will, T-Jax, Melo, CP3, D-Wade, Prime Time, and a laundry list of other silly names. Also, we have conjured up Roman sounding names like Lardarius, Marquacious, Tiberius etc. And all of the names with the prefix of"La", "Da", or. "Sha". And who can forget D'Rick? You could take a box of Alpha-Bits and dump them out on a table and come with better names than these. We're not even going to mention all of the absolutely ridiculous female names in women's basketball. And somebody is calling out Maria for a two week name change as a marketing gimmick?

Honey1
Honey1

Absolutely ridiculous!I!What's next? Roger Federer becoming Roger Wilson Federer,Andy Head Murray???Not that they would ever get such a silly idea!Maybe the court will allow her this but WTA,ITF and Grand Slam Committee can deny her the right to use her name in order to promote a product.She lost in the second round of her last two events so maybe she should worry more about her game.And I am pretty sure crowd and media are going to make fun of it when she loses.Serena and Azarenka are more worried about their game-that's why they've won a GS title this year and Sharapova hasn't!!!

Michael10
Michael10

@cpratt If there was a worse tennis player who was a bigger media w#ore (good luck finding that), they might change their name to Willie Wonka to upstage Sharapova...

Michael10
Michael10

@Marchoir Yeah. It's a marketing gimmick. Thought the article made that pretty clear...

danboz11
danboz11

@Marchoir The difference is that those people didn't choose their own name.....

topsport1
topsport1

@Marchoir I think it's the product itself that bothers people. I think people give leeway to someone who changes their name but it's still a human thing, none of those you mentioned used a product. An over-priced product that isn't good for you btw.

What I don't get is why Sharapova would want to add pressure to herself when she's already struggling with things, and this will. It sounds desperate and very short-sighted.

Iowa
Iowa

@CJ101 @friendly--neighborhood--scrawler No, pretty sure I wouldn't. No need to sell my dignity for money, don't care how much it is. And especially in her case it's not as if she needs the money. What an embarrassment.