Posted August 14, 2013

Forbes: Dallas Cowboys, at $2.3 billion, are most valuable NFL team

NFL
The Dallas Cowboys are the NFL's most valuable team. (MCT via Getty Images)

The Dallas Cowboys are the NFL’s most valuable team. (MCT via Getty Images)

The Dallas Cowboys are the NFL’s most valuable team for the seventh straight year, according to Forbes’ annual team valuations. The Cowboys are worth $2.3 billion, outpacing the Patriots ($1.8 billion) and Redskins ($1.7 billion) for the top spot.

According to the report, NFL franchises are, on average, worth $1.17 billion, a 5 percent increase from last year. That value tops the average values of the top 20 soccer teams in the world ($968 million), the 30 Major League Baseball teams ($744 million), the 30 NBA teams ($509 million) and the 30 NHL teams ($282 million).

Forbes’ Mike Ozanian writes that the increase in average value comes mostly from a 3.6-percent increase in revenue. The Cowboys topped the league with $539 million in revenue last year.

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The only team in the NFL to post an operating loss was the Detroit Lions. The Raiders are the least valuable franchise, with a value of $825 million.

To see the full list of NFL team values, click here.


17 comments
Voiceover310
Voiceover310

You would think that the franchise being worth so much that they would of been relevant sometime in the last two decades..........

mystafugee
mystafugee

It's his team he can do whatever he wants.  If he wants to name himself coach, change their colors to pink, or move them to Little Rock.  

Matthew W
Matthew W

Megalomaniac owner who's ineptly running the whole show as a track record failure GM, lackluster coaching staff, and overrated players who don't produce the goods....that's the Dallas Cowgirls under Emperor Jones. 

They'll never win anything meaningful until Jones steps down as GM.

OglesbyLoneStar
OglesbyLoneStar

All I want is a winning product on the field, worth 30 million or 3 billion. Just win.

gymviking
gymviking

This is great news for the Cowboys, because I can see their value doubling (at least) when Tony Romo's contract expires.

Rickapolis
Rickapolis

Just think how much they would be worth if they were any good?

Seriously, If the owner would make a few more wise decisions (e.g. hire a real GM) they would be worth considerable more.

drudown
drudown

Dear Mr. Jones:

While I am impressed with the intrinsic value of your asset, it seems utterly counterintuitive that you are not investing in a top-tier coach (see, e.g., missed Harbaugh opportunity to SF). Tell me, how would you not "recoup" the out-of-pocket cost for a top-tier cost by fielding a more competitive team? In other words, a top-tier coach will add to the inclusive fitness of the organization by winning more games, getting more out of the players already signed and, in doing so, thereby increase merchandise sales. How could the appreciation of your asset NOT cover the out-of-pocket costs thereto? While I respect Jason Garrett, it is far from readily apparent that he has the "secret sauce" to motivate the Cowboys to greatness. To the contrary, I think you-know-who may have slippery sauce on his fingers. Well, maybe it was Fish n Chips in Seattle. 

As an aside, in the event you sell the Cowboys, please buy the Chargers next. Our present owners have a condition called "Alligator Arms", i.e., they cannot reach their checkbook to sign impact Free Agents.

Your pal,

drudown

dcs1256
dcs1256

This is all JJ cares about.  Mission accomplished for 2013.  We can go home now.

NY NBK Far Superior
NY NBK Far Superior

Cowboys the team with the most worth, but is also the most worthless.

atthebarbershop
atthebarbershop

@Rickapolis OK, lets consult the record. I know giving Jerry Jones credit, liking Jerry Jones isn't sexy, but they have won 3 Super Bowls with him running the team. Having said that, Jones' doubling down, some say quadrupling down, on Romo, and his hiring of Jason Garrett mainly as a reward to Garrett because he stayed loyal and didn't leave for another coaching job even when he was pass over and embarassed so many times, were both mistakes. And its hard to rip him as a businessman when the Cowboys are the most valuable franchise. I'm not Cowboy fan. I hate them, but by comparison, Jones has done really well for the team and the city.

mystafugee
mystafugee

@dcs1256 JJ actually cares about winning, the majority of NFL owners could care less about wins and losses.  

Matthew W
Matthew W

@atthebarbershop @Rickapolis  

They have 3 SB's with JERRY JOHNSON'S players. I guess you didn't notice that after JJ left, they had 1 last run and its been downhill ever since. 

 Jerry Jones' megalomania couldn't handle the fact that it was someone else responsible for the success.....he's been the cause of their failures ever since. 

Sportsfan18
Sportsfan18

@mystafugee @dcs1256   If J.J. really cared about wins and losses as you said he does then he'd hire a real G.M.

Even J.J. himself has said that he would have fired a G.M. who had his track record. 

Think about that for a minute.  That means that Jerry has admitted he would have fired a G.M. who had done what he has done, meaning missing the playoffs many years, going so long without a playoff win etc...

So, if he would fire a G.M. for producing the way he himself has yet he won't "fire" himself and hire a G.M. shows that he knows his way isn't working (hence he'd fire a G.M. who produced like he did) yet he won't change the way he is working by changing things up, it means he's fine with the way things are (the long drought without a playoff win, missing the playoffs etc...)

The proof is in the pudding...

Rickapolis
Rickapolis

@Voiceover310 @Matthew W Yeah, he meant Jimmy Johnson, but you already knew that. But his point is correct. Jones HATED seeing someone else get credit for his team, so he fired the guy that won him Super Bowls, only to run the team into the ground (competitively). I'm surprised some rich Texas lawyer hasn't sued Jones for being such a failure as a GM.

On the other hand, of course, is that the team is still with all that money.  

mystafugee
mystafugee

@Sportsfan18 @mystafugee @dcs1256 I know what you're saying but Jerry is still a CEO so of course he won't fire himself despite his failures.  Most owners are part time, he's like Jerry Buss or Al Davis, runs the Cowboys full-time...for better or worse.