Posted May 09, 2013

49ers to potentially strike deal for new ‘Levi’s Stadium’

NFL

The 49ers are moving closer to a mega-deal with San Francisco-based Levi Strauss & Co., makers of the popular jeans, who plan to present a proposal on Thursday to the Santa Clara Stadium Authority for the naming rights to a new $1.2 billion stadium.

The 1.85 million-square-foot venue, scheduled to open July 2014, would be called “Levi’s Stadium” and seat approximately 68,500. The $220 million deal would be for 20-years and would also make the company the official sponsor of the team, giving Levi’s “premium interior and exterior branding” rights of the new stadium, according to a report Wednesday in the Fort Mill Times.

Rough sketches of the stadium can be seen here.

Niners CEO Jed York said he is “honored” by the deal and considered Levi’s the “perfect partner” for the team, according to the report:

“The 49ers have worn Levi’s jeans since the Gold Rush era. We are so honored to have the perfect partner for the premier outdoor sports and entertainment venue in the world. A model of innovation and sustainability, Levi’s Stadium will bring to life all that is special about the Bay Area.”


3 comments
mwr5053
mwr5053

This will be the fastest stadium to be built in years if it's to be finished for 2014 football season....16 months? Maybe they're speaking of the paper mache model of the stadium. Soon we'll have a Levi's-Wrangler's Super Jeans Bowl too!

johnvas49
johnvas49

 @mwr5053 Actually the groundbreaking was on April 20, 2012 and it will be completed in July 2014.  So, it'll be a total of 27 months...

mwr5053
mwr5053

 @johnvas49 Well, okay then. Obviously I wasn't aware the stadium was already a year into construction, something the article probably should have pointed out. It would have been helpful to those of us not paying attention to stadium construction in the Bay Area. So, the Niners are finally going to leave Candlestick - Will that poor place finally be torn down or must it be retained so as to give the San Fran pigeon population plenty of room for growth? What a goddawful location for anything, especially baseball in the summer. The winds there were just nasty and a mile or so away it could be a lovely day. I saw a few MLB games there including '84 All-Star Game but never a 'Niners game. Heck, I remember Kezar stadium right there in the center of hippiedom, the 'Niners home before they moved to Candlestick around 1970 I believe. If the SF Giants would finally allow the A's to move to a new stadium in San Jose area the Bay Area would really be a great place for outdoor sports viewing. That concrete cookie cutter catastrophe in Oakland is just a brutal design. The A's deserve better. If the Raiders want to stay there, so be it.