Posted February 20, 2013

Oscar Pistorius dropped by Oakley, Nike has ‘no further plans’ to feature him

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Oscar Pistorius has been dropped by a number of sponsors. (Stephane de Sakutin/Getty Images)

Oscar Pistorius has been dropped by a number of sponsors. (Stephane de Sakutin/Getty Images)

The downward spiral for Oscar Pistorius continues.

Approximately six months after becoming the first amputee to compete in a track event at the Olympics, Pistorius is now facing a murder charge for allegedly fatally shooting his girlfriend on Valentine’s Day.

In the wake of the charges, The Guardian is reporting that Pistorius has now been dropped by a number of sponsors including Oakley, and Nike said the brand has “no further plans” to feature Pistorius in any of its campaigns. Nike had previously used Pistorius in a number of ad campaigns, including one in which he was featured with the catchline, “I am the bullet in the chamber.” The endorsements were believed to have brought in $2 million for the former Olympic star.

According to the report, his agent, Peet van Zyl, told the media on Sunday that sponsors remain committed to Pistorius despite the charges.


1 comments
GuyHammer
GuyHammer

Please join me in urging Nike to hire any of the former SEALs that participated in the Bin Laden raid as consultants for their outdoor gear.  These guys are world-class athletes and national heroes. They deserve it and Nike most certainly has the money (e.g. Nike just signed a deal with golfer Rory McIlroy for up to $100M) . If you agree, please the petition here: http://www.thepetitionsite.com/816/136/714/urge-nike-to-hire-the-former-seals-who-killed-bin-laden/

 

Thank you.