Nets to be featured on NBA TV’s “The Association”
NBA TV made the official announcement on Wednesday that the Nets would be the subject of this season’s “The Association.” The show is the NBA’s answer to the the NFL’s HBO series, “Hard Knocks,” which follows a team around during training camp. But “The Association” continues following the team throughout the season, both on and off the court.
Howard Beck broke the news on Twitter:
NBA will make it official today: Nets featured this season in "The Association," starting Oct. 16 on NBATV.—
Howard Beck (@HowardBeckNYT) September 19, 2012
He later said on the New York Times’s NBA blog,
“The behind-the-scenes series will focus on the Nets as they work to establish a new identity and challenge the Knicks for supremacy in New York.”
The team will also be interesting to watch given the major roster overhaul they underwent–the Nets acquired nine new players over the summer, including six-time All-Star Joe Johnson.
Point guard Deron Williams said in a statement,
“As we make history bringing a professional sports team to Brooklyn, fans will get to have an inside look….Our new home, the borough of Brooklyn, will provide a great backdrop for the series, and I think people are going to be pretty excited with their exclusive behind-the-scenes look at the new arena.”
Other teams that have appeared on the show include the Lakers (2009-10), the Celtics (2010-11) and the Nuggets (2011-12).