Posted September 09, 2012

Dwyane Wade to reportedly leave Nike’s Jordan Brand, sign with Chinese company Li-Ning

NBA

Dwyane Wade might be ending his deal with Nike. (Issac Baldizon/Getty Images)

Miami Heat all-star Dwyane Wade will reportedly not re-sign with Nike’s Jordan Brand when his contract is up at the end of September and will instead enter into a deal with Chinese shoe brand Li-Ning, according to SneakerWatch.com:

SneakerWatch has received confirmation that Dwyane Wade will no longer be repping Jordan Brand. Instead Wade has made his way to Chinese brand Li-Ning in a speculated multi-million dollar deal. No official words from either side yet but expect an announcement some time in the next few weeks.

Wade had signed with Nike in 2009 and during their partnership the brand had released two Fly Wade sneakers. Nike will look to replace Wade while Li-Ning will most certainly boost its presence in China and expand its brand in the U.S.; its list of clients included two of Wade’s former teammates, Shaquille O’Neal and Damon Jones. Jose Calderon, Hasheem Thabeet and Evan Turner are currently endorsed by Li-Ning.

The news comes a month before Wade and the Heat play two exhibition games in China.

The story was also reported by Heat beat writer Ira Winderman of The South Florida Sun-Sentinelwho was told by Wade on Sept. 7 that he is still in the midst of discussing the deal with the Chinese-based company:

“We’re still negotiating, until you get to the point where you decide which way to go. There’s many shoe companies that obviously know that I’m up this summer. But I still have the respect for and the obligation and the willingness to sit down and to the company I’m with.”


9 comments
B6
B6

Pinko Commie.

muktech
muktech

Everyone is outsourcing!!

clemente21
clemente21

Cause every American kid wants a pair of Li-Nings, LOL!  This is a total FAIL for a guy who will be known as the first SELLOUT. ; D

Uuuuuuuuuuuuuuu
Uuuuuuuuuuuuuuu

 @clemente21 All sneaker deals are "selling out."  The only difference is that now he will be selling out to a different brand than all the other sellouts have traditionally been selling out to.

 

Making lots of money, I'm happy for him.

Anonymous Mcgee
Anonymous Mcgee

 @clemente21 Pretty short sighted comment.  You think Wade cares if you think he's a sellout?  No b/c he'll be making millions from this deal.  It's a sign of the times that an American company is losing ground to a Chinese company...the days of American hegemony are over

clemente21
clemente21

 @Uuuuuuuuuuuuuuu That's true but kids into b.ball are not gonna ask their mom for some Li-Nings, LMAO!  We'd call them "playmakers" back in the day cause you couldn't afford some Joe Lapchick Converse.  Actually not me, the brofas I went to school with.

gaines.weaver
gaines.weaver

 @Anonymous Mcgee  @clemente21 There is another reason it is short-sighted.  It is utterly irrelevant whether or not Li-Ning sells a single pair of shoes in the US.  There are literally billions more potential customers for Li-Ning in China than there are in the US.  He's a world basketball icon and it is obviously more cost effective for them to bring him in to help them sell shoes there (primarily) than it was for Nike to hire him to help sell shoes here (primarily).

clemente21
clemente21

 @Anonymous Mcgee I don't care if he cares what I said.  I wasn't being that serious, are you hurt? ; D  But Li-Ning isn't going to be successful in the US, kids want the best, i.e. what they perceive to be the best.  I personally don't think that is Nike but the kids do.  Why did the $20 Starbury's fail?