Results of a Forbes survey show that the Cowboys are the NFL’s highest valued team for the sixth straight year, according to the Associated Press. Dallas, led by owner Jerry Jones, are worth $2.1 billion, a 14% increase compared to last year. The Cowboys became the first U.S. sports franchise worth more than $2 billion; only the English Premier League’s Manchester United are more valuable ($2.24 billion). The Patriots were second in the NFL at $1.64 billion.
The average worth of each team is $1.11 billion, up 7% from 2011.
“New TV contracts, the collective bargaining agreement signed last year that will last a decade, and higher premium seating revenue contributed to the increases.”
The Vikings and 49ers experienced substantial increases thanks in large part to new stadium deals–Minnesota’s value increased 22% to $975 million, and San Francisco jumped 19% to $1.175 billion. Every team except the Bengals (No. 26, $871 million) rose in value. The Jaguars came in last at $770 million.