The controversy surrounding Nike’s high-priced new LeBron sneakers
The blogosphere was atwitter on Tuesday over a Wall Street Journal story that mentioned that Nike’s new LeBron X sneakers would retail for $315.
Nike spokespeople were quick to point out that the base model of the shoe will sell for $180 and that the premium model is a Nike+ version that includes sensors that measure vertical leap and quickness. Still, a spokesman told Darren Rovell of ESPN.com that “the price is still being set” on the Nike+ model, with an analyst later telling Rovell that it might end up closer to $290 — perhaps to keep it under the $300 threshold.
Marc Morial, president of the National Urban League, is urging the shoemaker to abandon plans to release the shoe.
Oddly, when NikeBlog.com first mentioned the shoe nine days ago — including a reference to the $315 price tag — it didn’t generate any response.