NBA ‘likely’ to allow advertising on uniforms beginning in 2013-14 season

Deputy commissioner Adam Silver said on Thursday night that the NBA ‘likely’ will sign off on a plan to allow advertising on uniform jerseys, beginning in the 2013-14 season. Ken Berger of CBSSports.com tweets the details:

Adam Silver says it's "likely" some sort of plan for jersey advertisements would be implemented next season.—
Ken Berger (@KBergCBS) July 20, 2012

The current idea, which Silver said needs more discussion, is to have a 2-by-2 advertisement patch on the shoulder of jerseys.—
Ken Berger (@KBergCBS) July 20, 2012

Silver says guidelines on jersey ads would be in effect for next season, but the ads wouldn't appear on jerseys until the following season.—
Ken Berger (@KBergCBS) July 20, 2012

Silver says his sense is that every team is in favor of jersey ads in some form.—
Ken Berger (@KBergCBS) July 20, 2012

Silver says it's very difficult to project, but believes teams could generate $100 million per year through jersey ads.—
Ken Berger (@KBergCBS) July 20, 2012

The rest of the world has allowed advertising on uniforms for years, but in the U.S. none of the Big Four leagues has jumped in. (MLB has allowed it for season-opening games overseas.) Only MLS has taken advantage of this revenue stream until now, and we imagine that NBA teams will reap significantly greater rewards than their soccer counterparts.