Posted June 25, 2012

Anthony Davis trademarks brow

NBA
Anthony Davis

Anthony Davis says he won’t shave his unibrow, and has trademarked its use in slogans. (Andy Lyons, Getty Images)

Most NBA players know that their image is very important. It appears that even Anthony Davis, the presumed No. 1 pick in this year’s NBA Draft, has gotten the message.

According to CNBC’s Darren Rovell, Davis has filed a trademark for the phrases “Fear the Brow” and “Raise the Brow” earlier this month. Davis has become well known in the last year not only for his skill on the basketball court and winning a national championship with the Kentucky Wildcats in his first year, but also for his distinctive unibrow.

Davis told CNBC that he has not considered shaving the brow, because “everyone is talking about it.”